Don’t just be that band or artist who sells nothing but CD’s and T-shirts. If you are, don’t sweat it. At least your aren’t the musicians who don’t have any merch at all! If you don’t have merch but are playing live shows then do sweat it and get on that shit now! It is a great way to earn extra income at shows and online via your website.
When getting merch made for your band CD’s and shirts are still great but also try to think outside of the box and get some things that will catch your audience’s attention! Stand out from the crowd and get some more original merchandise. Here are some great ideas to get your started…
Instead of selling CD’s you could:
– Sell your music on vinyl – LP’s are big right now, and there are a lot of people who prefer vinyl of any other medium.
– Sell digital download cards – Fans can buy these cards and download your mp3’s online using a site specified on the card.
– Sell your mp3’s on a USB Flash Drive – You can buy inexpensive 512mb flash cards to sell your digital mp3s.
– Sell limited edition CD’s or vinyl – Make limited copies of a special demo or release and charge higher prices for them.
Instead of selling shirts put your logo on more clothing like:
– Hats – These could be anything like ball caps, beanies, visors, bandanas, army style hats and more!
– Wristbands – Any type of wristband with your logo on it will do.
– Boxers and Thongs – There is nothing like going home with someone who is wearing your bands thong!
– Necklace – I see lots of major label bands selling necklace merch but I rarely see an indie band selling them.
– Shoes – Sell shoes with your logo and some great art done by a pro artist. Shoe merchandise would be a higher priced item than most.
– Belt Buckle – If you decide to get a custom made belt buckle to sell, make sure it is bad ass or it will just come back to haunt you 😉
You could also sell accessories with your logo on them like:
– Sunglasses – I played a show with a band who sold signature sunglasses, and everyone was buying them!
– Coffee mugs – Cups or a thermos would work great too.
– Posters – Although posters aren’t very original I still do not see very many musicians sell them at their shows.
– Other accessories like fridge magnets, mouse pads, postcards, note pads, buttons or even stickers
That list should help you get started brainstorming merch ideas. Remember when you are starting out a new item don’t buy too many at first until you know the item will sell. If the item sells well, then buy a larger quantity next time. If an item isn’t selling then you know not to buy any more once it eventually does sell out.
Do you like my merch ideas? Do you think I left anything out? Let me know in the comments section below!